Lightwave 3D 64-bit for Mac! (And why the others suck)

I’ve always been impressed by the folks at Newtek.
Listen. They’ve given out every god damned updates to their major releases for free, for as long as I can remember. Point release? 9.x to 9.5, no problem!
Download and be happy.

Lightwave has been (and still is) a choice for several 3D studios, in all sizes.
Reason? There are plenty, but the thing I’m focusing on now is:
The pricing is REASONABLE.

The product ships with batteries included.
Sure, it isn’t as intuitive as many other apps out there when you’re starting out, but most people usually hide as much of the UI elements when they get comfortable with any application. Screen real-estate and minimal distraction, right?

There is one thing that caught me by surprise the other day. This might be old news for many, but that’s irrelevant for this post anyway.
I was looking for a plugin at Flay, when I saw some forum post about the 9.6.1 beta. What? More 9.x. whatever releases? 9 was released in, like, I don’t remember. Years ago.
Yep. There it was. The Universal Binary RE-WRITTEN for the 64 BIT MAC COCOA framework.
Why do I shout? Autodesk is a big company, wouldn’t you say?

Maya is a pretty old lady, a workhorse, a friend, whatever, but not a 64-bit old woman.

Why? Because the thing is written in Carbon, and Apple has decided not to introduce 64 bit native applications using Carbon. Applications such as Photoshop, Maya and whatever needs to get a major overhaul to run as a native Cocoa application. Not a one week investment.

Now try placing Newtek and Autodesk in a side by side setup.
What’s that tiny thing doing in line?! Hey, they did it! They took the time, and listened to customers wish-lists, while at the same time working with the new Core foundation for the Next-Gen Newtek 3D application, named / codenamed “Core”.

Autodesk is too busy buying up companies these days, so maybe it just slipped.

Lightwave has Batteries included?
Yep. You get one of the best polygonal modeler apps around, see this extremity, if you have not done so: http://www.thegnomonworkshop.com/store/product/339/

You also get:
Really good texturing tools, a superb node-based material editor, great animation tools, easy and effective rigging tools, good “hair and fur” support, good dynamics (hard/soft body etc), motion graphs, particles, gravity, smoke, fire, hell, the whole enchilada!

So, I should be employed in NT Sales dep, but I’m not.
You don’t see all that much of this “propaganda”.
Wise people spend money on their products, then, in turn, the satisfied customers will act out all the commericumulus they need. (I know that word does not exist)

I surfed by Maxon’s Cinema 4D web shop the other day.

Price: Module based, from base module up to XL and Studio.
Base: about $1000,- (This is only the basic stuff, and BodyPaint)

Oh, you want hair and fur with that? $500 extra.

What? Dynamics? Really? $500 more, please.

It goes on like this.
Oh you want it ALL??? Particles, render-nodes, toon rendering, and the works?? You must be crazy, but ok, that’ll be $4.500,- please!

About the same price as Maya, and other packages.

So… What does Lightwave cost? I mean it has all those things as well, so maybe $3500,-?

Nope. Full package, years of updates for: $995,- Boxed with printed manuals.
Oh, why did I start this post. I’m getting emotional here.

I’ll stop right now.
Autodesk: Get a grip. The bigger you get, the harder you fall.

Newtek: This is business strategy.

Some wise words to end it all:

“Fortune favors the Prepared Mind”
L. Pasteur

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